Yohann ReimerEssays on pricing, sales, operations and AI in business.https://yohannreimer.com.br/enPrice belongs in the offer from the starthttps://yohannreimer.com.br/en/essays/price-before-the-offer/https://yohannreimer.com.br/en/essays/price-before-the-offer/Why leaving price for last makes you build expensive offers customers don't value, and how willingness to pay should decide what goes into the package.Thu, 08 Oct 2026 00:00:00 GMT